The term Bounce rate often arises in an Internet marketing while performing in web traffic analysis. So, what really is Bounce rate. In most general term, we can understand a bounce rate as the percentage of visitor who visits certain website and then leaves the site without performing any other action within the site.
So, if we look the meaning according to Google Analytics, it describes as
Bounce rate is single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. Thus, in order word, it can be calculated by observing a total number of single page visits and dividing that by the total number of visits in site.
Bounce Rate(%) = User with Single Page Visits / Total Numbers of visit in the website.
How Can You Check Your Website Bounce Rate?
So, the question arises that how can one check their websites bounce rate. To know your website bounce rate, you can simply check it through Google Analytics. If you haven’t created your analytics account yet then go to the Google and sign up for the account. After verifying the ownership of your website, then you can check your website bounce rate.
Bounce Rate Variation
After you check your website bounce rate, then it may vary differently. The different website has different bounce rate. However, having high bounce rate in the website indicates to the poor website structure, content, and user interface. Bounce rate is use as one of the metrics to indicates the quality of website. If you have good website structure, user experience, quality content, and properly distributed site, then website visitor want to stay more on your site and surf for other content within the site thus lowering the bounce rate.
What is Average Bounce Rate of Website?
Must of the research considers the average bounce rate of website in between 26% to 70%. Anything over 70% is disappointing for everything outside of blogs, news, and events.
How Can Website have a Huge Bounce Rate?
Let me tell you in most simple way. Consider a following points if your website has high bounce rate.Having low quality content can cause the user to end session with the websiteIf your audience doesn’t match the purpose of the pageVisitors have found the information that they were looking forIf your user interface is not user-friendlyIf your website has huge page load time
How Can You Lower Your Bounce Rate?
The tips to keep in mind to lower a bounce rate of your website.
- Provide a Better and friendly user interface
- Optimize the website contents
- Site should have better page load speed
- Make your site readable
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